Custom Marketing Solution

A Proforma Case Study

CHALLENGE

The New York State Nurses Association (NYSNA) is the nation's oldest and largest state professional association for registered nurses. The association was looking to offer cost-effective, branded products to its members and the entire nursing community while maintaining a consistent identity.

SOLUTION

Proforma developed a plan for implementing a company store via our dynamic eCommerce solution. The online store would be a convenient way for customers to order a variety of quality, branded products. NYSNA was involved every step of the way. Prior to launching the store, the NYSNA buyers were given the opportunity to see the actual products and hand-pick the items that they wanted to include in the store.

RESULTS

NYSNA is thrilled with the store which features scrubs and apparel, drinkwear, bags and totes, accessories and writing instruments. The store and the products allow the organization to send a consistent image. NYSNA continues to value the partnership it has developed with Proforma and to work with them exclusively to meet their needs.

Proforma industry experience can help find a "healthy" place for your brand in the market. Contact us today.